Dealing with the Media


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Who are the media?

In the eyes of the average person today, the word data is at once emblematic of our most private secrets, and the currency of a criminal underworld of.. Cogntion agency. What do interviews involve? When you speak on your own behalf you have more control and more credibility. Book my free consultation. Talk to us today about how we can help you generate increased awareness, demand and sales.

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Hubspot Partner Certified. Growth Driven Design. Email Marketing Certified. This should enable you to choose during the interview the one that best fits the context of the interview. When you are preparing your messages try to think about who your audience is likely to be and how best to appeal to them. If you are appearing before a generally mixed audience it's usually best to keep your messages as simple as possible.

Dealing with the Media - UK Media Skills Training

Generally, you will be invited to give an interview because you are considered some sort of expert in your field. It follows, therefore, you must know your facts and be aware of any recent changes that may have occurred within your subject or situation. It can be very embarrassing if the journalist knows more about your area of expertise than you do. Test yourself by trying to anticipate the type of questions the journalist might ask, both easy and difficult, and have your honed responses ready. Having this knowledge allows you to have your messages and appropriate responses prepared in a polished, concise and snappy style.

Having this information it may make it possible to work out the journalist's possible agenda and develop an idea of how the interview might proceed. It is not unknown for journalists and researchers to lie or at the very least just omit certain information in the pursuit of a more dramatic interview. Once you are clear what you want to say, the next key element to your success is you: the way you sound, the way you look and the way you come over.

To make the audience listen and take an interest, you may need to project your personality, displaying a little more vitality, enthusiasm and conviction than you would in a normal conversation. The media likes a strong personality, so try to put as much of yourself into the process as you can — think of the people you remember from interviews and what it is that makes them memorable. As time is always against you, there is no opportunity to get warmed-up or prevaricate with pleasantries, be ready to go straight into answering the questions and using your prepared messages.

Dealing with the Media

For instance, one of the ways of getting a listener's attention is to say 'you! By using the word 'you' you make the audience feel personally involved, they feel that you are speaking directly to them. The use of the word 'you' can also encourage a listener to see the problem from your perspective, thereby deflecting or putting into perspective some of the negative feelings the interviewer may be directing towards you. That individual is of average intelligence, but not necessarily knowledgeable or particularly interested in your subject. Try to engage that individual by talking about your subject in a way that they will understand and enjoy.

Using graphic descriptions, and colourful examples, will bring a subject to life and make it more attractive. It is worth spending some time finding alternative ways of talking about your subject and trying them out on other people to see if they work, before using them in an interview.

It can sometimes help to 'humanise' a subject by directly relating it to people or the viewers at home. Media audiences are quite passive, have short attention spans and have much else going on around them, which is distracting. Having a strong and concise final message, delivered with passion and conviction, will help create the lasting impression you require.

It is often worth placing or reiterating your most important message at the end, as this will be what the audience is most likely to remember after the interview has finished. Every journalist or interviewer will be working to their own agenda, which is unlikely to be the same as yours. Their job is to make the interview both interesting and entertaining, as well as getting the information they want.

They have a whole arsenal of different approaches and tactics they can call upon to achieve this. A device to get you to give a definitive answer to a situation, which isn't yet defined. Easy questions to make you feel relaxed and get your message across. Sometimes it does not even sound like a question. The combination of questions that the interviewer might use will depend on the type of programme daytime TV, Newsnight, local radio , the time of day it will be broadcast, the duration of the interview and what the journalist hopes to get out of you.

If you do your background research well you should get a good idea of what to expect. Though the 'media monster' may bare its teeth every once in a while, you can actually enjoy going into the fray, have your say and leave them wowed and yourself intact! Thoroughly impressed with both Maria and Naina. Good, positive advice and direction to improve technique. Looking forward to applying it.

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Quick Tips for Handling the Press: Media Tips

To a story-hungry journalist, nothing is sacred, no one is exempt and everyone is vulnerable. Giving simple straightforward answers is not enough. So what is it you need to know? Types of Interview There are many different TV and radio interview formats, each with its own style and techniques.

No rehearsal no editing no chance for a second try. TV Remote booth down-the-line They can see you, they can see the interviewer, but you just get to sit and look at a camera sometimes with an earpiece to listen to the other end.

Radio telephone interview No one can see anyone, but while the interviewer is in his or her studio you could be in your kitchen. Mobile Location unit outside broadcast Could be TV or Radio but it is all a bit ad hoc as everyone involved is away from base Being door stepped Quite nasty this. TV and radio phone-ins Usually a more relaxed and informal chat but occasionally there will be unplanned and difficult questions thrown in when you are off your guard.

Press conference Usually where you invite them. Being Prepared For all the different types of interviews, it is essential that you know what you want to say and spend some time getting your messages clear in your mind. Being roughly five seconds long, it will need to be clear, concise and punchy. Think of yourself as doing the journalist's work for them. Some famous soundbites are: Read my lips, no more taxes - George Bush Senior The reports of my death are premature - Mark Twain Speak softly but carry a big stick - Teddy Roosevelt I believe in equality for everyone, except reporters and photographers - Mahatma Gandhi I may disagree with what you have to you say, but I shall defend, to the death, your right to say it - Voltaire A lie gets halfway around the world before the truth has a chance to get its pants on - Sir Winston Churchill It is worth spending some time preparing a selection of different sound bites for each of your messages.

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